AGENCY :
CLAP ON CLAP OFF
(LOS ANGELES)
PROJECT MANAGERS :
SEENAHM SURIYASAT + ELENA FLORES
DESIGNER :
ALEXANDRE SOUÊTRE
CLAP ON CLAP OFF
(LOS ANGELES)
PROJECT MANAGERS :
SEENAHM SURIYASAT + ELENA FLORES
DESIGNER :
ALEXANDRE SOUÊTRE
( ... )
THE CORNER SHAPES ARE DERIVED FROM THE DECONSTRUCTION OF 'N' INTO FOUR FOUNDATIONAL ELEMENTS; THESE SHAPES SERVE AS THE BUILDING BLOCKS OF THE WHOLE STUDIO'S VISUAL LANGUAGE.
"IN OUR WAY OF DESIGNING OBJECTS, THERE ARE ALWAYS LINES THAT ARE STRAIGHT AND OTHERS CURVED, BUT ALWAYS IN THE SAME SIMILAR WAY. THIS APPROACH HAS ALLOWED US TO CREATE A GRID WHERE THE COMBINATION OF A QUARTER OF A CIRCLE AND A SQUARE CREATES EVERYTHING WE NEED IN TERMS OF VISUAL BRANDING" — LUCA NICHETTO
AND THIS IS REFLECTED IN ALL LETTERS, NUMBERS AND ICONOGRAPHY, PROVIDING A VISUAL LANGUAGE THAT IS EXTREMELY CLEAR, EASILY RECOGNISABLE AND TRULY UNIQUE.
AND THEN, THE SYMBOL OF THE STUDIO BASED IN VENICE AND STOCKHOLM: A RAMPANT LION, WHICH IS INSPIRED BOTH IN SHAPE AND COLOURS BY THE NICHETTO FAMILY'S CREST, MADE OF A GOLDEN YELLOW LION HALF UNDERWATER (REPRESENTED BY THE COLOUR BLUE) AND HALF ON A SILVER BACKGROUND.
( ... )
— STIRPAD
JUNE 2025
READ MORE
ADDITIONAL VERTICALS BY CLAP ON CLAP OFF
CONCEPT :
CLAP ON CLAP OFF / ALEXANDRE SOUÊTRE
CORE BRANDING (ICON / LOGO / TYPE TREATMENT) + CUSTOM TYPOGRAPHY & ICONOGRAPHY :
ALEXANDRE SOUÊTRE
ADDITIONAL DESIGN :
SEENAHM SURIYASAT
ADDITIONAL VERTICALS DESIGN + PALETTE + WEB & PRODUCT DESIGN :
CLAP ON CLAP OFF